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Search engine optimization (SEO) is the practice of optimizing your website and online content to improve its visibility in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to your website by achieving higher rankings in search engines like Google, Bing and others.

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Link Building

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Link Building For SEO

Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to increase referral traffic and increase the authority of their site.

"Link Building: Building Bridges to Online Success."

This guide will teach you how to get quality links that move the needle without risking Google penalties. We've built it completely with beginners in mind and made sure it's packed with lots of actionable advice that you can start implementing straight away.
According to Google's Andrey Liptsev, links are one of the three major ranking factors in Google. So if you want your website pages to rank higher in search, you definitely need links.
Google and other search engines view links from other sites as "votes". These votes help them identify which pages on a given topic (out of thousands of similar ones) are worthy of ranking at the top of search results.
Thus, as a general rule, pages with more backlinks tend to rank higher in search results.

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Links remain one of the most important ranking factors used by Google and other search engines.
Search engines discover new content through links – and this is also, to some extent, how they evaluate the quality of that content.
Good links are like votes; They are proof of how meaningful the content is, and Google sees a healthy link profile as a good sign.

"Links Aren't Everything, But They're a Key Part of Success."

Links are incredibly important for good ranking. And it's quite rare that you'll outgrow pages that have lots of strong links - unless you've got equally strong links. And yet, links aren't the only factor Google uses to rank pages.
So if you build a lot of links to your page and it still ranks poorly, look at other ranking factors that may be preventing you from ranking well.
If you can go to a website that is not yours and manually place your link there, this is called "adding" the link. The most common strategies that fit this category are: